01
Beauty & wellness brands
Launch, position and grow through ecommerce, retail and professional channels.
Beauty · Wellness · HospitalityBrand & commercial studio
Brand instinct.
Commercial impact.
Brand strategy, launches and retail growth for beauty and wellness brands, spas and distinctive hospitality businesses.
Discuss a project
The space between brand and experience.Original AI art-direction study · Concept imagery
What we do
Strategy into action.
Focused projects and selected ongoing partnerships. Every engagement starts with a clear scope.
Brand & launch
A clear position. A launch people understand.
02Retail & partnerships
Make the brand easier to buy — and sell.
03Retention strategy
Give good customers a reason to return.
Where we workFor businesses built
For businesses built
around a better experience.
02
Spas & wellbeing
Connect the treatment experience to rebooking, retail and a stronger customer relationship.
03
Hospitality & lifestyle
Develop the story, partnerships and guest offers behind a distinctive place.
Experience behind the work.
Brand, launch & retail
Bruce’s prior roles span Naturopathica, KEVIN.MURPHY, Wella and RevitaLash, with work across marketing, education, account growth and commerce.
APAC & North America
Experience at Estée Lauder Companies in Hong Kong informs regional positioning, market adaptation and consistent brand execution.
Strategy into delivery
Hands-on consulting work includes custom Shopify commerce and automation connecting product data, pricing and client-facing materials.
Named brands describe Bruce’s previous employment experience, not current agency clients or endorsements. Confidential client work is discussed only with permission.
Bruce TyndallPrincipal
A background in brand, commercial growth, education and digital delivery across beauty and wellness, with experience in North America and APAC. Direct involvement from the first conversation through the work.
Start a conversation
Discuss your next chapter.
Start with a brief.
Tell Bruce what you want to change, what is getting in the way and when you want to move. He’ll reply personally about fit and next steps.
brucetyndallprofessional@gmail.com ↗Prefer to email directly? The address above goes straight to Bruce.