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A woman in a black dress walks a hotel corridor in black heeled mules.Private label shoes
Private label & wholesale · Shoes

Private label footwear, in your name.

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In short

SOCELLE develops private label footwear with specialist partner makers. You begin from an established style, refine the leathers, colourways and finish, and your name appears on the insole, the hangtag and the box. We direct the sampling and oversee production for you, and minimums, sample times and lead times are confirmed in writing for each style before you commit.

Updated · SOCELLE reference styles, Autumn–Winter 2026.

Starting styles

Start from a style you love.

These are all real SOCELLE reference styles. Sneakers, slides, mules, loafers, slingbacks, sandals: yours can start from any of them.

  • The Rehearsal Sneaker in cream, a pair on pale limestone in sunlight.
    The Rehearsal SneakerSOCELLE reference style
  • The Room Service Slide in black, a pair of low-heel slides on limestone.
    The Room Service SlideSOCELLE reference style
  • The Nightingale Mule in black, a pair of high-heel mules on limestone.
    The Nightingale MuleSOCELLE reference style
  • The Wine Bar Mary Jane in burgundy croc-effect leather on limestone.
    The Wine Bar Mary JaneSOCELLE reference style
  • The Long Weekend Slingback in almond leather on limestone.
    The Long Weekend SlingbackSOCELLE reference style
  • The Mountain Hut Boot, a style, photographed on limestone.
    The Mountain Hut BootSOCELLE reference style
  • The Side Court Sneaker in greige, a pair of platform sneakers on limestone.
    The Side Court SneakerSOCELLE reference style
  • The Piazza Sandal in almond, strappy heeled sandals on limestone.
    The Piazza SandalSOCELLE reference style
Worn

Made to be worn, not just photographed.

  • A woman in an olive tee and black skirt walks a night street in beige thong mules.
  • A model wearing The Bar Tab Monk, a SOCELLE reference style.
  • A woman in a black dress walks a wet cobbled street at night in almond sandals.
  • A model wearing The Reservation Pump, a SOCELLE reference style.

SOCELLE reference styles, Autumn–Winter 2026.

A woman with long dark hair in a black outfit and heels, walking on a road at night.
A man in a black jacket, black shirt, black pants, and black shoes, standing in a hallway.
What we handle

From style to shelf.

Style and last

Begin from sneakers, slides, mules, loafers, sandals or heels; the last and size run are confirmed with the maker.

Materials and colourways

Leathers, suedes, satins and linings chosen for your price point, with colour references for every colourway.

Your name, considered

Insole print or emboss, hangtag, box, labels and dust bag, designed as one system.

Sampling, directed

We brief each sample, review it with you and record every refinement before production is approved.

Production, overseen

Order confirmation, progress updates and pre-shipment checks, agreed with the maker and followed by us.

Ready for market

Photography direction, line sheets and ecommerce or wholesale set-up, with our brand and marketing partners.

Process

How we work together.

Six steps, and nothing proceeds without your approval.

  1. Share the brief

    A few lines on the product, the quantities and the timing. We reply with considered questions.

  2. See it as yours

    We shortlist styles, materials and partner makers, and show your name or logo on them.

  3. A clear proposal

    Minimums, sample time, lead time and every cost, per piece, in writing.

  4. Approve the sample

    Samples are made by the partner maker to your brief. You review fit, finish and branding.

  5. Production, overseen

    Production begins after your approval. We follow it with the maker through to shipping.

  6. Launch

    Photography, line sheets, your store or wholesale set-up, with our brand and marketing partners.

More on how it works

Shoe Studio

See your name on the shoe first.

Type your brand or add a logo and preview it on a hangtag, an insole and a box lid, on real styles in their real colourways. Then send the design with your request.

Open the Shoe Studio
The Jazz Brunch Oxford, a style, photographed on limestone.
The Jazz Brunch Oxford, SOCELLE reference style.
Private label & wholesale

Related services.

Footwear development

Shoe Studio

Clothing

Hotels & resorts

Spas

Process

Brand development

Questions

Frequently asked.

What is a private label shoe?

A shoe made from an existing or adapted design and sold under your brand. You choose the style, materials, colours and branding; a partner maker produces it with your name on the insole, labels and packaging.

What is the minimum order for private label shoes?

It depends on the style, the materials and the maker. SOCELLE confirms the minimum for each style in your quote, before you commit. Tell us your target quantity in the request form.

How long does sampling take?

Sample timing depends on the style and on whether new materials, components or moulds are needed. We confirm it with your quote.

What is the difference between private label and custom footwear development?

Private label starts from an existing style and changes the branding, materials and colours. Custom development starts from your own design and needs a tech pack, a last and often new moulds. See custom footwear development.

Can I see my brand on a shoe before I ask for a quote?

Yes. The Shoe Studio puts your name or logo on a hangtag, an insole and a box lid on real reference styles. It is a preview drawn on the page, not a photograph of a produced sample.

Do you make shoes for hotels and spas?

Yes: slides, sandals and slippers for rooms, spas and lobby shops, under the property name. See hotel and resort collections and spa private label.

Does SOCELLE manufacture the shoes?

No. We develop them with specialist partner makers and direct the process for you: style, materials, branding, samples and production oversight, with one accountable point of contact.

Can you develop something that isn’t on this page?

Very likely. Through our partner network we can usually find the right maker for it. Tell us what you have in mind.

Start here

Tell us what you have in mind.

A few lines is enough: the product, the quantities and the timing. We reply by email, then send a written proposal within two business days, with minimums and timing for each piece.

Start a projectOr try your name on a shoe first

Prefer email? hello@socelle.com

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